With the aim of creating an innovative acquisition tool for potential new customers, the graphics specialists at typenraum designed a charming publication in newspaper format that can be folded out and was produced in various editions: On the subject of luxury, department stores and single-family homes.
A special edition is dedicated entirely to the opening of the EmiLu Design Hotel. The newspaper offers an attractive editorial section with information on the architecture and interior design of the hotel, background information and exclusive interviews with the architects and owners.

The layout is characterised by an airy design and typography with soft fading, which creates a modern and sophisticated aesthetic. An open and reduced layout ensures a pleasant reading experience. High-quality uncoated paper lends the design-orientated print product a cool understatement – carefully tailored to the mid-century style of the hotel.