Open, dynamic and lively – these are the characteristics of the corporate design, logo and key visual created for the property developer. They are based on the attributes with which Avotus is associated in public. Transposed into organic and static shapes with small openings, sensitivity and approachability are conveyed, values that are emphasized by the bright green colour concept.

The design opens up a wide range of possibilities for playing with the brand in a modular and variable way – whether it‘s for business materials, truck covers, or clothing. Right from the start, employees were actively involved in the process through an anonymous questionnaire.